Project Description

L’Oreal and RAVEN agency required a small video production team to go to Laura Whitmore’s home in London to direct and produce a series of hair styling videos with the new product. Laura completed 5 looks over the space of the day of filming, which would be used across the campaign in February and March 2020. End videos were edited and graded in-house for release on both L’Oreal’s and Laura’s Instagram tiles and stories.

Result:

470,000 views