Project

American Girl – FIGS

Client

FIGS

Agency

Project Description

Through the toughest environments, she will always get her mark.

Background:
Off the back of the band’s first video ‘Let me be’, the Window Zebra team knew they had a strong American character to build on. James (Director), worked with the creative team as well as the band to outline a creative direction for the film. Taking inspiration from 21st century Bond films, the concept of a dynamic and ruthless assassin who can both blend in and stand out was born.

Production:
The Film was shot in multiple locations including central London (Covent Garden studio), Peak District and Wolverhampton over 4 shooting days.