Project

Greggs Christmas Claw Machine

Client

Capital Radio and Greggs

Agency

Global

Project Description

Window Zebra teamed up with Capitol Radio for one of the most insane stunts to promote Gregg’s festive menu in 2023. The stunt involved rigging celebrities such as Martin Kemp, Jax Jones, Kem Cetinay and Chelcee Grimes into a 8m high human claw machine, being controlled by each of the Capital Breakfast team presenters, blindfolded. The production was done in tandem with a call-in radio contest where the listeners can win prizes.

Window Zebra provided all camera and lighting equipment and crew for this huge event which was pulled off in just a few hours. We collaborated with a range of other external and internal departments over the course of a few weeks prior to the event to scope out lighting and project logistics requirements to ensure the project could be completed in the narrow time frame.

The campaign was widely promoted across the Christmas period by the Global team and has been seen by more than 2m people on instagram alone.

2.2m+ views