Love not War – Social Marketing
Way to Blue
Sky Arts needed a video production team to create a series of videos on location as well as create assets from the show to go out on social media on the air.
Created by War Child and Sky, Love not War was a special fundraising appeal featuring some of the nation’s favourite musicians and comedians. The headline acts included artists like Bastille, Elbow, Rudimental, Sting, Paul Weller, and many more.
Window Zebra in collaboration with Way to Blue, created over 50x assets for the show including onset interviews with the artist (shot on location), grids of artists, clips from the show which were topped, tailed and subtitled, GIFs, and artist overviews from performances and broadcast camera interviews.
This content was designed to provide viewers with a quick overview of the line-up and build excitement in anticipation of the production.